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Language Portal of Canada

Bilingual Bookmark Campaign: Student Network

Objective:

Following the success of previous national campaigns, The Government of Canada chose Wild Cards to deliver a campaign tailored to meet the following specific marketing requirements:

•to showcase Canadian expertise in the area of language
•to disseminate and promote language resources developed in Canada
•to help Canadians in both official languages
•to support and promote bilingualism

Strategy:

Educate university and college students and professors on the availability of this free online resource; Target poplations actively using written and oral language resources.

Results:

150,000 bookmarks featuring the Language Portal of Canada web site were delivered directly into the hands of students and professors of post-secondary institutions across Canada.