Wild Cards Launches Provincial Campaign
Public Service Message Reaches Specific Target Market Through Wild Cards Library Networks
Following the success of previous marketing campaigns, the Government of Ontario once again turned to Wild Cards to deliver an important public service message.
In order to reach the largest audience of parents and caregivers of children of all ages, Wild Cards produced and delivered bookmarks and due date receipts promoting Ontario Children’s Activity Tax Credit to 796 public libraries across the province. The 500,000 bookmarks and 400,000 due date receipts were placed directly into the hands of the exact requested target market.
