Testimonials
I am getting great feedback from front line staff about the current Government till tape campaign and that our members are most impressed in this innovative partnership and they appreciate getting the information about the activity tax credit through an agency ( the Library) in their community – it adds a talk to me “where I live” component to this tactic. Great work!
Ingrid Keuper Dalton
Manager, Marketing and Community Development
Mississauga Library System
Mississauga ON
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We will certainly use this form of promotion the next time we have the opportunity. They look great, get the message across, are unique, distinctive and functional. We are getting very positive responses as well.
Thanks very much,_
Mark MacMillan
Senior Manager
Communications
Ontario Ministry of Finance
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“The Royal Alberta Museum is dedicated to preserve and tell the story of Alberta, but most importantly we want to inspire and educate Albertans to explore and understand the world around them… what better place than libraries to promote our messaging, events, exhibits and programming!
The museum has used Wild Card’s public library network for over 6 years promoting numerous exhibitions showcased at the Museum.
We receive an excellent return on investment. Our marketing surveys have shown the bookmarks to be one of the key tools to effectively create awareness and drive attendance to the museum.”
Julie Calderbank
Head, Marketing & Communications
ROYAL ALBERTA MUSEUM
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“For the past 7 years, we have used Wild Cards for many of our Ministry’s campaigns (Fire Awareness, Anti Idling, GoGreen) and we are extremely happy with the success of the advertising. The service and the product were second to none. What better way to reach the public all throughout Saskatchewan but through a library!”
Andrea Busse
Production Manager
Saskatchewan Ministry of Environment
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“Wild Cards, in particular the bookmark program, has been proven to be an effective means of getting our message out to youth and their families through the public libraries.”
Margery McLeod
Alberta Motor Association
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“Wild Cards bookmarks made the difference. We have a hard time finding a way to reach parents province-wide. This campaign helped to increase the hits to our website by 44%.”
Kiann McNeil
Alberta Alcohol and Drug Abuse Commission
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“Working with Wild Cards on the bookmarks was a pleasure – no hassles, simple and straight forward and great delivery reporting on their end. The bookmarks proved to be a valuable communication tool to convey our milk container recycling ‘Swish ‘N Squish’ message. Teachers were impressed with the simple, effective kid-friendly message delivered right into their hands. At the library level, the bookmarks generated phone calls to our office to learn more about our program. Overall, it was a great, effective experience.”
Roberta Windrum
Alberta Dairy Council Milk Container Recycling Program
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“The excellent service that Wild Cards has provided truly enhanced the promotion of the National Aboriginal Day (NAD) celebration, which is on June 21st of each year. According to research, the most highly effective means of promotions is through bookmarks. It is our goal to increase the awareness of NAD and Wildcards is truly instrumental in our successful campaign.”
Heather Poitras
National Aboriginal Day
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“Wild Cards bookmarks made the difference. We have a hard time finding a way to reach parents province-wide. This campaign helped to increase the hits to our website by 44%.”
Alberta Alcohol and Drug Abuse Commission
Kiann McNeil
Marketing Consultant
Edmonton, Alberta
780–422-2910
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“In a world where consumers are inundated with advertisement this is a useful, simple marketing means.”
Kelly Kowalchuk
West Edmonton Mall
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“I am glad to hear that the libraries were excited about the bookmarks. We managed to have an increase in website visits as a result of the campaign.”
Terry Robert
BC Climate Exchange
